Forty-three percent of Millennial shoppers said they have purchased more frozen foods this year than last year, according to a new report from Acosta.
“Competition in the category is heating up as fast-paced Millennials, who often take greater interest in the health benefits of food than older generations, look to frozen as a way to eat well in a convenient and hassle-free manner,” said Colin Stewart, senior VP at Acosta.
New research from Mars Ice Cream shows consumers view ice cream as a snack to be enjoyed throughout the day, not just after dinner, according to Fona International. It found 18% of Americans eat ice cream on-the-go in their cars, and 48% of Millennials report they enjoy eating the treat “in bed watching TV.”
How much Americans really spend on Halloween, the history of “fun size” candy, and more sweet facts about your favorite Halloween treats.