Food Facts Round-Up #9

Nearly Half Of Millennials Find Private Label Food Products More Innovative Than Name Brands 

Private label food products are getting some much needed attention, especially from young shoppers. 42 percent of Millennials (age 18-36) agree store brand food products are more innovative than name brand products. Additionally, more than one third (37 percent) of US shoppers prefer to buy store brand products over brand name products. Store brand food shoppers have positive perceptions of these products, with 63 percent agreeing they are higher quality than they used to be, including close to 70 percent of Millennials. (Read More)

Which health claims are shoppers really seeking?

“We observed hundreds of consumers shopping for healthy snacks, and they were primarily driven by ‘on-pack claims’ as they shopped across categories ranging from chips, yogurt to candy,” said Amishi Takalkar, co-founder and head of research and analytics. “On average, consumers noticed 35 to 40 different claims that could have influenced their decision making. Their final purchase decision, though, was based on just two claims.” (Read More)

5 Reasons To Buy Frozen Fruits And Veggies

Frozen foods get a bad rap for being processed junk, but the truth is, some of the healthiest foods in the market are in the freezer section. Here are five important reasons to stock up today, and all year round, on iced veggies and fruits… (Read More)

Brands Versus Private Labels: Fighting to Win

You know the old joke: Just because you’re paranoid doesn’t mean they’re not out to get you. In a nutshell, that describes how manufacturers of brand-name products react to competition from private labels. On one hand, manufacturers are right to be concerned: There are more private labels—“store-brand” goods—on the market than ever before. (Read More)